What We're Demanding of Victoria's Secret:

• End purchases from any company that is not identifying and halting logging in endangered forests in the Canadian Boreal;


• Maximize post-consumer recycled content in catalogs (Achieve 50% post-consumer recycled in five years);


• Ensure that all suppliers are shifting to Forest Stewardship Council certification;


• End the use of any forest products sourced from other endangered forests, such as key areas of the Southern U.S.


• Reduce paper use

To voice your concerns to Leslie H. Wexner, the CEO of Victoria's Secret, click here.

Reduce the amount of catalog’s that you receive at your home or business

Register with the catalog trade association’s mail preference system by sending them a letter including the following information: your name, address and email.

Mail Preference Service
Direct Marketing Association
PO Box 643
Carmel, NY 15012-0643

From the forest to Victoria's Secret catalog

Clearcutting in Canada's Boreal forests is driven by demand from Victoria's Secret.

The Canadian Boreal is a key buffer protecting us from global warming and is home to more than a million indigenous people, billions of North America’s migrating birds, as well as grizzly bears and threatened mountain caribou. It is being cut down at a rate of two acres a minute, 24 hours a day, mainly for paper. Victoria’s Secret is not satisfied with just stripping the Boreal—it is also destroying forests in the Southern U.S., one of the most biologically diverse regions of our country and the unfortunate source for 15% of the world’s paper.

If Victoria’s Secret were as dedicated to demanding environmentally responsible paper from its suppliers like International Paper as it is to décolletage, it could make a significant contribution to turning around the environmentallydevastating paper industry.

Tell Leslie H. Wexner, the CEO of Victoria’s Secret’s parent company, Limited Brands, that when it comes to our last remaining forests, less is not more! Insist that the company stop buying paper that comes from endangered forests, that it increase its use of recycled paper to 50%, and that it stop sending so many darn catalogs!

Canada’s Boreal Forest

• Canada’s Boreal forest is an area over 12 times the size of California and stretches from Alaska to the Atlantic ocean across the center of Canada


• Canada's Boreal contains 25 percent of the world∂s remaining intact forest and, along with the Amazon and Russian taiga, is one of the world∂s three largest intact forest landscapes.


• In 2001 it is estimated that logging destroyed 85,000 migratory birds nests in Ontario alone.


• The Boreal is home to approximately 500 First Nation communities


• The Boreal stores more carbon than any terrestrial ecosystem on Earth and is a key regulator of global climate.


• About two acres of the Boreal is being logged per minute, mostly through clear-cutting. Less than 8% of the Boreal is legally protected from large scale industrial development.


• The United States imports a staggering 80% of all Canadian wood and paper exports. The Boreal is coming to the United States is the form of catalogs, toilet paper, book paper, magazines, lumber, newspapers, office paper, paper towels, diapers, etc.

The Endangered Boreal Forests of Alberta’s Rocky Mountain Foothills

• Only 2 % of Alberta’s Rocky Mountain Foothills eco-region is legally protected from logging, oil and gas drilling and other industrial development. The Little Smoky and Big Horn Endangered Forests are two of the most extensive and least disturbed areas in the Foothills that are in need of immediate protection.


• Weldwood of Canada is currently logging both the Little Smoky and Big Horn Endangered Forests and turning them into wood products and pulp that goes into Victoria Secret Catalogs 


• The Little Smoky Endangered Forest is adjacent to the Magnificent Jasper National Park and contains some of the most important ecological values found in the Foothills.


• Woodland caribou, grizzly bear, cougar, wolf, wolverine, fisher, marten, moose, elk, and deer still roam freely in this area, and its rivers and streams provide key habitat for a diversity of fish including bull trout, arctic grayling and mountain whitefish.


• Woodland Caribou populations in Weldwood’s Forest Management Area have declined 20% over the past 20 years and Weldwood’s plans for continued logging threaten thier very existence.