What's Victoria's Dirty Secret?
To voice your concerns to Leslie H. Wexner, the CEO of Victoria's
Victoria’s Secret mails out 395 million catalogs a
year – more than one million every day – that
are printed on paper made from some of the world’s last
remaining Endangered Forests.
Victoria’s Secret isn’t so interested
in full exposure when it comes to revealing where its catalogs
come from. They are printed on paper from the Canadian Boreal,
a forest wilderness larger than the Brazilian Amazon that
is being clearcut at a rate of two acres a minute, 24 hours
a day, mainly for paper.
Approximately 395 million catalogs are mailed by Victoria's
Secret each year - that's more than one million a day.
|Most catalogs end up in the trash or recycling -
often without even being looked at.
Almost all of these catalogs are produced from
virgin fiber paper with little or no recycled content.
Paper for these catalogs is destroying endangered
forests like the great northern Boreal forest of Canada.
Victoria’s Secret is not satisfied with
just stripping the Boreal, it is also destroying forests
in the Southern U.S. The Southern US is one of the most
biologically diverse regions of our country where nearly
6 million acres of forest are logged each year, primarily
for the production of paper.
Indigenous people are being negatively impacted
by the logging and paper production industries.
Native plant and animal populations are being
destroyed by logging and processing operations and the
pollution they create.
Because of its immense buying power, Victoria's Secret is
in the position to help change the catalog industry toward
sustainable paper purchasing.
The company has refused to make commitments to protect
our Endangered Forests.
What We're Demanding of Victoria's Secret:
- End purchases from any company that is not identifying
and halting logging in endangered forests in the Canadian
- Maximize post-consumer recycled content in catalogs
(Achieve 50% post-consumer recycled in five years);
- Ensure that all suppliers are shifting to Forest Stewardship
- End the use of any forest products sourced from other
endangered forests, such as key areas of the Southern
- Reduce paper use
To voice your concerns to Leslie H. Wexner, the CEO of
Victoria's Secret, click
Reduce the amount of catalog’s
that you receive at your home or business
Register with the catalog trade association’s mail
preference system by sending them a letter including the
following information: your name, address and email.
Mail Preference Service
Direct Marketing Association
PO Box 643
Carmel, NY 15012-0643
From the forest to Victoria's
in Canada's Boreal forests is driven by demand from
The Canadian Boreal is a key buffer protecting
us from global warming and is home to more than a million
indigenous people, billions of North America’s migrating
birds, as well as grizzly bears and threatened mountain
caribou. It is being cut down at a rate of two
acres a minute, 24 hours a day, mainly for paper.
Victoria’s Secret is not satisfied with just stripping
the Boreal—it is also destroying forests in the Southern
U.S., one of the most biologically diverse regions of our
country and the unfortunate source for 15% of the world’s
If Victoria’s Secret were as dedicated to demanding
environmentally responsible paper from its suppliers like
International Paper as it is to décolletage, it could
make a significant contribution to turning around the environmentallydevastating
Tell Leslie H. Wexner, the CEO of Victoria’s Secret’s
parent company, Limited Brands, that when it comes to our
last remaining forests, less is not more! Insist that the
company stop buying paper that comes from endangered forests,
that it increase its use of recycled paper to 50%, and that
it stop sending so many darn catalogs!
Canada’s Boreal Forest
- Canada’s Boreal forest is an area over 12 times
the size of California and stretches from Alaska to the
Atlantic ocean across the center of Canada
- Canada's Boreal contains 25 percent of the world∂s
remaining intact forest and, along with the Amazon and
Russian taiga, is one of the world∂s three largest
intact forest landscapes.
- In 2001 it is estimated that logging destroyed 85,000
migratory birds nests in Ontario alone.
- The Boreal is home to approximately 500 First Nation
- The Boreal stores more carbon than any terrestrial ecosystem
on Earth and is a key regulator of global climate.
- About two acres of the Boreal is being logged per minute,
mostly through clear-cutting. Less than 8% of the Boreal
is legally protected from large scale industrial development.
- The United States imports a staggering 80% of all Canadian
wood and paper exports. The Boreal is coming to the United
States is the form of catalogs, toilet paper, book paper,
magazines, lumber, newspapers, office paper, paper towels,
The Endangered Boreal Forests of Alberta’s
Rocky Mountain Foothills
- Only 2 % of Alberta’s Rocky Mountain Foothills
eco-region is legally protected from logging, oil and
gas drilling and other industrial development. The Little
Smoky and Big Horn Endangered Forests are two of the most
extensive and least disturbed areas in the Foothills that
are in need of immediate protection.
- Weldwood of Canada is currently logging both the Little
Smoky and Big Horn Endangered Forests and turning them
into wood products and pulp that goes into Victoria Secret
- The Little Smoky Endangered Forest is adjacent to the
Magnificent Jasper National Park and contains some of
the most important ecological values found in the Foothills.
- Woodland caribou, grizzly bear, cougar, wolf, wolverine,
fisher, marten, moose, elk, and deer still roam freely
in this area, and its rivers and streams provide key habitat
for a diversity of fish including bull trout, arctic grayling
and mountain whitefish.
- Woodland Caribou populations in Weldwood’s Forest
Management Area have declined 20% over the past 20 years
and Weldwood’s plans for continued logging threaten
thier very existence.